Neville Brody is an English graphic designer, art director, and type designer. In 1988 Neville Brody worked and designed for Nike. Brody's variations of size and angles of the typeface Helvetica make this ad compelling and interesting. The ad is modern,eye catching, and clean all at the same time. Aesthetically I enjoy this piece because not only does it use contrast well, but it is also easy to read. The piece being so clear and easy to read gets the message across quickly, efficiently, and I understand it.
info link: http://en.wikipedia.org/wiki/Neville_Brody
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ReplyDeletehelvetica??
ReplyDeletethat is DEFINITELY not helvetica. its actually Franklin Gothic so you might want to change that bit :)
ReplyDelete