Leonetto Capiello was an Italian poster designer (1875-1942). He is often referred to as the father in modern poster designing because of his innovation in poster design. He was the first poster artist to use bold black backgrounds. This black background contrasted with his images and lettering to help the image visually pop out. This particular poster demonstrates Capiello's style well. The image and lettering are clear, bold, and easy to understand. I particularly enjoy the drastic contrast he creates by using black backgrounds.
info link: http://en.wikipedia.org/wiki/Leonetto_Cappiello
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