Beautiful People: Propaganda Ads.

Fashion Ad 1940
Fashion Ad

This 1940 advertisement uses an idealized woman to portray the message of buying these clothes will make you like her. She looks fashionable and professional for the time period.

The more modern Dolce & Gabbana advertisement portrays multiple messages, one being if you buy their products and clothes you can be seductive (female) or dominant and sexy (male).


Revlon Ad 1952
Revlon Ad

The 1952 Revlon advertisement depicts a beautiful and thin ideal woman at the time with bright pink lips to make her look glamorous and attractive to the opposite sex (hence the smiling man in the top left corner). This advertisement leads you to believe if you buy this product you can be like her.

The newer Revlon advertisement also makes this woman look glamorous, but in a more sexual manner. The focus is supposed to be on the eyes because they are selling eye makeup (extreme darks), but her full lips add to this sexual intinsity even though the lips are a nutural color. The eyes send off a seductive vibe which tells the consumer if you buy this product you can be glamorous and seductive too.




Cig Ad 1951
Cig Ad

The modern cigarette advertisment and the cigarette advertisement from 1951 both display the message if yuo smoke their cigarettes you will be happier and have a good time. The older ad even displays the message "more doctors smoke Camels" while the newer ads are required to post a surgeon generals warning.