Beautiful People: Propaganda Ads.

Fashion Ad 1940
Fashion Ad

This 1940 advertisement uses an idealized woman to portray the message of buying these clothes will make you like her. She looks fashionable and professional for the time period.

The more modern Dolce & Gabbana advertisement portrays multiple messages, one being if you buy their products and clothes you can be seductive (female) or dominant and sexy (male).


Revlon Ad 1952
Revlon Ad

The 1952 Revlon advertisement depicts a beautiful and thin ideal woman at the time with bright pink lips to make her look glamorous and attractive to the opposite sex (hence the smiling man in the top left corner). This advertisement leads you to believe if you buy this product you can be like her.

The newer Revlon advertisement also makes this woman look glamorous, but in a more sexual manner. The focus is supposed to be on the eyes because they are selling eye makeup (extreme darks), but her full lips add to this sexual intinsity even though the lips are a nutural color. The eyes send off a seductive vibe which tells the consumer if you buy this product you can be glamorous and seductive too.




Cig Ad 1951
Cig Ad

The modern cigarette advertisment and the cigarette advertisement from 1951 both display the message if yuo smoke their cigarettes you will be happier and have a good time. The older ad even displays the message "more doctors smoke Camels" while the newer ads are required to post a surgeon generals warning.

Compare & Contrast

Jules Cheret: Art Nouveau poster vs Alton Kelley/Mouse: Psychedelic Art “Five men in a boat” August 1966

These two images are similar in that they both use a circular form to help focus the viewers attention to that surface area and keep the viewers eye moving. The words in both pieces vary from small to largeto help keep visual balance. The colors used in both posters are eye catching, however into the psychedelic era brighter colors and larger color pallets were used. Both of the posters are very bold, but in different manners.




Alphonse Mucha: Art Nouveau poster vs. Rick Griffin: Psychedelic Art The Human Be In 1967

These two images have a similar mushroom shape in their imagery. The Art Nouveau's is more pronounced, however The Human Be In also uses a similar shape created by the words "Powwow" and the horse imagery. These two posters also focus on using only 2 to 3 strong contrasting colors. The font used in both of these images is also very decorative.




Leonetto Capiello : Art Nouveau poster vs. John Van Hamersveld: Psychedelic Art Shrine Auditorium 1968 promotional poster

These two posters are similar in that they both use a singular visual object for focus. There is a minimal color pallet containing strong contrasting colors which are used to capture and hold your attention.

Koloman Moser

Koloman Moser (March 1868- October 1918)
Venus in the Grotto (1915)

Moser was an Austrian artist apart of the Vienna Secession movement and co-founder of Wiener Werkstatte. His work was influencial on 20th century graphic artists. Moser worked not only in graphics but also created works in multiple mediums and catagories. These works including jewelry, functional objects (i.e. furniture and architecture), and tapestries. Moser's style derived mostly from classical Greek and Roman art and architecture, using clean lines and repetitive motifs.
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